Objectives

This program aims to train high-level, inter-disciplinary, specialized and innovative talents who have the knowledge of management, economics, law, computer science, electronic commerce and have the humanistic spirit, scientific quality, credibility and integrity. Graduates are competent for works solving technical and managerial problems in the field of electronic commerce, such as webpage designing, website construction and maintenance, marketing plan of products and services, customer relationship management, electronic commerce project management, electronic commerce activity planning and operation and so on.

Requirements

Graduates should:

1. possess humanistic spirit, social responsibility and professional ethics;

2. grasp knowledge of economics, management, computer science, electronic commerce;

3. know well the relevant policies and regulations in the field of electronic commerce;

4. have international vision and ability of intercultural communication and collaboration;

5. be able to understand and motivate team members, and collaborate with them to fulfil a task;

6. have great language competence, and ability of data collecting, analyzing, processing;

7. master the quantitative and qualitative method to analyze electronic commerce question;

8. be able to make business decision, plan business operating model adapting the electronic commerce development, plan and implement Internet marketing program;

9. master the method of literature searching, and develop the ability of scientific research;

10. have the consciousness of entrepreneurship, be familiar with the process and condition of starting an electronic commerce project, and be able to solve key problems during the electronic commerce entrepreneurship.

Minimum Credits Required：

For required courses: 104

For elective courses: 19

For practical training: 37

Total：160